KWFinder, for example, has a strong focus on finding long tail keywords that build up clicks and conversions over time, rather than flashy, more expensive keywords your competitors might have already jumped on. They can also help shift your focus away to different, potentially more profitable areas of keyword research. They also often let you measure your competitor’s keywords to let you judge whether you should use the same ones or find a way to undercut their traffic. They usually offer numerous sub-features to achieve this, and some tools, like KWFinder, are dedicated almost exclusively to finding the best relevant keywords.Ĭommon features in these tools include the ability to save, export and import lists of keywords in bulk, which helps to let you organise them by topic, theme or site. SEO tools help to make the process of finding the right keywords easier. It’s no use promoting a keyword tied to searches looking for information if your site is selling products, instead.

You can’t just go for those with high search volume and low competition, because more and more, the intent behind people’s searches affect the results they see. But finding the right keywords isn’t easy. Similarly, SEMRush lets you ‘audit’ your backlinks, checking whether they’re high-quality or harmful to your ranking.Įvery marketing campaign relies on its keywords – in many ways, they’re the backbone of the whole operation. Moz, for example, offers a free online service where you can see the backlinks for any site you like.

You should try to nurture organic, high-quality backlinks, as anything else might actually count against your rating.īecause they’re so important to your overall SEO strength, most SEO tools offer specialised features for letting you check and manage your backlinks. Of course, search engines are clever enough that they’ll suspect something is up if far more sites than normal link back to you, or if they suspect some kind of reciprocal backlinking circle. Search engines bump up sites that a lot of other pages link to, because it generally means that they find it useful or noteworthy.Īs such, getting other pages to link to your site is a useful way to increase your visibility in the search results of most major search engines.

A backlink just means a link from one website to another.

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